Manchester United chief executive Omar Berrada has laid out an ambitious plan for the club to win the Premier League by 2028, a goal that would coincide with the Red Devils’ 150th anniversary. Berrada outlined the club’s three-year plan to staff last week, despite a challenging start to the season under manager Erik ten Hag, which took another hit with a 1-1 draw against FC Twente in the Europa League opener.
“It’s not a 10-year plan,” Berrada stated, according to *The Athletic*. “The fans would run out of patience if it was a 10-year plan. But it’s certainly a three-year plan to get there.” Berrada stressed the importance of managing expectations, acknowledging that matching the level of play exhibited by Manchester City against Real Madrid in the Champions League last season would take time. “To think that we’re going to be playing football as good as Manchester City played against Real Madrid last season by next year is not sensible. And if we give people false expectations, then they will get disappointed. So the key thing is our trajectory, so that people can see that we’re making progress.”